Kleenex - anti-viral

Kleenex is offering a differential benefit by incorporating an anti-viral agent in their tissues. For this reason, a lot of consumers will be driven to buy this product. It looks like its on sale too...what a deal!

TGI Friday's - Diversification

This is a great example of a diversification strategy for market growth. TGI Fridays has made a new product and they are selling it to a new market. It looks pretty tasty too!