Friday, February 27, 2009
Sunday, February 22, 2009
Futuristic "take-out"
The movie, "The Fifth Element," gives a glimpse into the future of take-out. This flying window-to-window chinese food vendor makes getting take-out even easier. Instead of going to the drive through window, the food comes to your window. I think the creators of "The Fifth Element" are on to something.
Sunday, February 15, 2009
Convenience sells
Wednesday, February 4, 2009
Price, a heuristic?
BEER, my one and only true friend
Winco has strategically placed their beer all the way at the back of the store in the hopes that consumers going on a beer run will see something else that they need while they are walking through. Placing a large stack of beer at the end of an aisle is also good plan because consumers that do not intend to buy beer may see the conveniently located stack and decide to pick some up. This is one of the four P's - PLACE.
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