BEER, my one and only true friend

Winco has strategically placed their beer all the way at the back of the store in the hopes that consumers going on a beer run will see something else that they need while they are walking through. Placing a large stack of beer at the end of an aisle is also good plan because consumers that do not intend to buy beer may see the conveniently located stack and decide to pick some up. This is one of the four P's - PLACE.