The worlds largest reseller?

Wal*Mart is a good example of a reseller. A reseller is a company that buys finished products and resells, rents, or leases them to others for a profit. Wal*Mart does this, and does it very well. They may even be the worlds largest reseller.

Product Innovation

The iPhone is a great example of product innovation. Who would have thought of a phone that could do all of that shit?! Well...I guess Apple did. This innovation must be making Apple a bundle.
The iPhone is currently in the "innovators" category of adopters; however, it is probably close to crossing into the "early adopter" category.

Packaging, its important

Packaging of a product can be very important. Fridge mate boxes of soda came out a few years ago to solve the problem of fitting bulky soda boxes into the fridge. Fridge mate boxes make it a lot easier and more convenient for customers to enjoy their favorite carbonated beverages.

Target Markets and CRM

Charles Schwab is another company that knows their target market. Charles Schwab has recently been airing commercials showing people talking about how their brokers don't pay attention to their needs or even know who they are because they are not multimillion dollar clients. Charles Schwab has been marketing their business to monetarily smaller clients. These kinds of clients have become Charles Schwab's target market. In order to manage these clients, Charles Schwab uses a customer relationship management system. The system keeps track of their clients' personal information and interests so that relationships can be built with their clients.

Target Market

This picture is part of a popular Samuel Adams commercial. This guy is one of the Sam Adams' brewers. He is talking about all of the great beers that are brewed every year. Sam Adams seems to know their target market. They market their beers to people passionate about beer, such as beer brewers and beer conosours.