Target Markets and CRM

Charles Schwab is another company that knows their target market. Charles Schwab has recently been airing commercials showing people talking about how their brokers don't pay attention to their needs or even know who they are because they are not multimillion dollar clients. Charles Schwab has been marketing their business to monetarily smaller clients. These kinds of clients have become Charles Schwab's target market. In order to manage these clients, Charles Schwab uses a customer relationship management system. The system keeps track of their clients' personal information and interests so that relationships can be built with their clients.