Guerrilla Marketing

This is a great example of guerrilla marketing. Guerrilla marketing is when consumers are "ambushed" by advertising in unexpected places. Mr. Clean chillin in the cross walk definitely counts as guerrilla marketing. When guerrilla marketing is effective it creates a buzz about the product.

Who would have thought that you could learn so much from alcohol?

These three products are examples of compliments. When the demand for one goes up, the demand for the other two goes up. In fact, Baileys and Jemeson Whiskey are often sold together as a package. This is an example of price bundling.

Payment Pricing

Infomercials are known for using payment pricing for their products. This occurs when the price of the product is broken out into small amounts that are payable over time. In many infomercials, you will hear them say something like, "and for just three easy payments of 29.95 this giant vat of useless crap can be yours!" This makes the consumer think that the price is more do-able.

Pepsico

All of these products shown are owned by Pepsico. Pepsico uses an individual brand strategy for their products. This means that they use a separate, unique brand for each different kind of product. Some of the many brands that Pepsico owns are, Pepsi, Deit Pepsi, Mountain Dew, Sierra Mist, Starbucks Frappuccinos, Lipton Iced Tea, 7up, Tropicana, Products, Gatorade, Propel Fitness Water, Aquifina, Quaker Oats, Lays's, Doritos, Ceetos, Fritos, Fuffles, Tostitos, and Slice. Thats a lot of brands!

WTF is a VCR?

In the past 10 to 15 years, VCRs and video cassettes have been slowly pushed into obsoletion by DVDs and DVD players. When DVDs first came out, VCRs competed for a little while, but then people stopped buying them. After awhile, only "laggards" purchased VCRs. Laggards are the last 16% of the population of adopters of products.