This is a great example of guerrilla marketing. Guerrilla marketing is when consumers are "ambushed" by advertising in unexpected places. Mr. Clean chillin in the cross walk definitely counts as guerrilla marketing. When guerrilla marketing is effective it creates a buzz about the product.Monday, April 27, 2009
Guerrilla Marketing
This is a great example of guerrilla marketing. Guerrilla marketing is when consumers are "ambushed" by advertising in unexpected places. Mr. Clean chillin in the cross walk definitely counts as guerrilla marketing. When guerrilla marketing is effective it creates a buzz about the product.
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