Inelastic Demand

Gasoline is a great example of inelastic demand. People are so dependent on cars that they will pay just about anything to fuel them. If gas prices weren't regulated, companies like Exon, Shell, and Chevron would easily be able to make a fortune...well more of a fortune than they do now.

Futuristic "take-out"

The movie, "The Fifth Element," gives a glimpse into the future of take-out. This flying window-to-window chinese food vendor makes getting take-out even easier. Instead of going to the drive through window, the food comes to your window. I think the creators of "The Fifth Element" are on to something.

Convenience sells

Putting small items like soda, candy, gum, and magazines right by the check out counter makes it more likely for consumers to purchase these products. The convenient location results in more sales of products like these.

Price, a heuristic?

Winco does a good job of pointing out which products are on sale to help shoppers make quicker decision of which brand of the product they want to buy. They are ultimately trying to make the low price of a product into a heuristic. It works on me...but then again I may just be a cheap bastard!

BEER, my one and only true friend

Winco has strategically placed their beer all the way at the back of the store in the hopes that consumers going on a beer run will see something else that they need while they are walking through. Placing a large stack of beer at the end of an aisle is also good plan because consumers that do not intend to buy beer may see the conveniently located stack and decide to pick some up. This is one of the four P's - PLACE.

Kleenex - anti-viral

Kleenex is offering a differential benefit by incorporating an anti-viral agent in their tissues. For this reason, a lot of consumers will be driven to buy this product. It looks like its on sale too...what a deal!

TGI Friday's - Diversification

This is a great example of a diversification strategy for market growth. TGI Fridays has made a new product and they are selling it to a new market. It looks pretty tasty too!